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MisTake Wasserman, I have your playbook ready.

06-07-2011: Go on TV and tell everyone that Republicans want to put puppies in blenders.
06-08-2011: Go to the print media and tell everyone that Republicans want to do away with oxygen.
06-09-2011: Go on radio and tell everyone that Republicans want to kill all people over the age of 12.
06-10-2011: Go on TV and tell everyone that Republicans are Nazi puppeteers with cruel expressions and lots of knives.
06-11-2011: Go on TV and tell everyone that Republicans love Al Qaeda and want to have Bin Laden's baby.
06-12-2011: Go on radio and tell everyone that Republicans feed kittens to aligators.
06-13-2011: Go on TV and tell everyone that Republicans kill children and make furniture out of the bones.
06-14-2011: Go to the print media and tell everyone that Republicans nake plans to nuke all dolphins.
06-15-2011: Go on radio and tell everyone that Republicans love to eat the corpses of people they hurt.
06-16-2011: Go on TV and tell everyone that Republicans wish that Satan was their leader and that Hitler was their lover.

The DNC probably derived their playbook from here:

"Caricature, misrepresentation, and one-sidedness appear to belong in propaganda."

"Ridicule and fear, then, are two components of propaganda that are indispensable to its success."

"If one reverses the principles of the intelligent, well-meaning intellectual, he will have the secret of effective propaganda."

"Believe completely in your cause, do not shrink from powerful emotions, unceasingly hammer the same thoughts into the minds of the masses."

Quotes taken from "Propaganda and National Power: The Organization of Public Opinion for National Politics" by Eugen Hadamovsky 1933