While Repulbicans are playing catch-up on organizing their MSM message to be more like the Democrats, the Democrats are already moving onto the next frontier of messaging, social media.
Sarah Palin has already figured out how bypass the MSM via the internet social networks, and the MSM are attacking her there as being less serious because the nature of the outlet, while at the same time building up their own presence there.
What people like Limbaugh can do, if they he genuinely believes in the "Golden EIB Microphone" and "Excellence In Broadcasting," then he should back-channel a series of seminars with Congressional Republicans to teach them how to be as effective as he is in messaging.
Who else besides him is seen as the guru of this subject for conservatives? If not him, then who CAN teach our candidates how to do this?
-PJ
In a word, the People. The People have the power to hold their candidates/representatives accountable.
Like Rush just said, if the Republicans fail to act, the tea party will form a third party. Palin as our nominee and an active tea party candidate movement will save the day. We hold the power.