That's because W is a genuine person, unlike the shyster in the White House now.
bttt
It is an unusual way to talk, especially when asked about a group, but it preserves each of the lost as an individual.
It is telling that President Bush, even when casually sitting around, makes that effort. It shows his reflexive respect for the people in uniform. Can you imagine our current Commander in Chief, with his lazy and imprecise rhetorical constructions, making such an effort?