[denydenydeny]

In fairness this isn’t taking place in a vacuum. Even The Conspirator had a $10 million ad budget. AS had a $0 ad budget.

[wideawake]

My Big Fat Greek Wedding had a much smaller budget than Atlas Shrugged and also received no advertising - until well after it became a word-of-mouth sleeper hit.

It was in 6 theaters in its first week and in 2000 by its 25th week.

And MBFGW did not have the benefit of being based on an already-famous book.