THE HOLLYWOOD REPORTER-—
Despite its awful marketing plan, as one distribution exec calls it, the movie earned a $5,640 per-theater average opening: Things have turned for us, producer Harmon Kaslow tells THR.
This and the NYT article doesn’t square, or am I missing something?
Check out Rotten Tomatoes:
http://www.rottentomatoes.com/m/atlas_shrugged_part_i/
Rotten Tomatoes has a 6%/85% split.
6% of critics like the movie, 85% of theater audiences like the movie.
I checked the box office numbers, and the per screen gross was in the middle of the pack.
I went to see it in Grapevine, TX last Weds nite. There were about a dozen folks in our theatre, but there weren't more than 2 dozen cars in the entire parking lot, and it's a 17 theatre cinema.
Word of mouth takes time, especially for those who have no idea of what Atlas Shrugged is. It was mentioned again on Fox & Friends this morning.
I'm going to see it again this weekend. My wife and 9 YO son both want to see it again (3rd time for my son & me), and a sister-in-law is going to join us.
I'll admit my bias, but patience is important here.
The $5,640 per theater was for the first week. (It's in the Times article as well). Receipts fell sharply the second week, according to the Times.