When Palin starts running, those unfavorables will disappear like the morning dew. People who don’t pay attention to politics & get their info from the MSM tend to be “unfavorable.” One exposure to Sarah will convert the majority of them!
You do realize that Palin leads all comers in the undecided/unknown category, right? That is to say, of all the people possibly running for the GOP nomination, Palin is EASILY the most recognized person, even a full 10-points ahead of Trump - a guy with his name on buildings literally all over the country, and on broadcast TV every Sunday night.
I would love to know how the person who is the best known with the most cemented opinion is going to "convert the majority of them".
At least 82% of the American public knows Sarah Palin and has already formed their opinion. Have you ever heard the term, "you don't get a second opportunity to introduce yourself to someone"?