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To: NYer

Hate to break the news to this guy, but Micheal Eisner is no longer in charge of Disney.

Eisner (for some reason I still don’t understand) seemed hell-bent on antagonizing Disney’s core customer—families. It seemed like he was more interested in pushing some kind of social agenda than in making the company profitable. The Disney boycott was a direct result of Eisner’s actions.

After Eisner was ousted, the new management made a commitment to keeping the Disney brand family oriented. Unlike Eisner, they are businessmen first, second, and last. They know that you make money by keeping your customers happy, and lose money by upsetting your customers.

You won’t see the current management pushing some socially cutting edge agenda (like having a gay couple in a cartoon), at least not with a Disney branded movie. The people that draw the cells might be all for it, but the people currently at the top that make the decisions aren’t going to allow it. Not if they think it will alienate their core customers—families.

Eisner doesn’t run Disney anymore.


13 posted on 03/29/2011 3:10:45 PM PDT by Brookhaven (Moderates = non-thinkers)
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To: Brookhaven

Talked to a guy who owns a shop that produces video games for all kinds of companies and reasons. He came from Eisner’s Disney.

If you were straight, you were in the minority, and daily office life made Mad Men look positively dull.

He bailed. Couldn’t take it. He put it, “Think of an entire company full of women, give them male libidos, and then give them all PMS every day of the month - that was Disney during Eisner.” Eisner was making decisions about the number of engines their cruise ships were going to have.

Guy was an idiot.


20 posted on 03/29/2011 3:18:00 PM PDT by RinaseaofDs (Does beheading qualify as 'breaking my back', in the Jeffersonian sense of the expression?)
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