I “hope” it gets results, but are these chaps really ignorant of the existence and purpose of the American armed forces until “OMG! the Air Force logo is on that car!” and it clicks? Isn’t it a redneck cultural thang?
The Pentagon might be better served to buy advertising in publications distributed at the races.
“but are these chaps really ignorant of the existence and purpose of the American armed forces until “OMG! the Air Force logo is on that car!”
How many people do you think you can find that have never heard of “Coke”? Yet they will spend about 300 million next year on advertising.
Almost sorry to say it, but advertising does work. We tend to buy what we see. That’s why people like Coke, and Home Depot, and IBM, and Ford, and Chevy, and etc, etc, etc will continue to spend BILLIONS on advertising.