What he’s getting at is an add that says “also try obituary” has been hardlinked to google searches for Lt Col West.
A not so subtle wish that he’d die or is dead. You know, civility libscum style.
According to The Search Agents, the "Also try" feature isn't a paid ad:
"So adding links to relevant queries is not new. But as far as I can tell, the “Also try” feature is the first time Google has used the right-hand column – the part of the page which had always been reserved exclusively for advertisements – to serve me additional, relevant queries."
As far as it being hardlinked to Allen west, "Try also: Obituary" doesn't come up if "LTC Allen West" or "Lieutenant Colonel Allen West" is entered in the search field, so it's only linked to the generic term "Allen West" which could be either the politician or the musician.
I'm no fan of Google, but I think this is one time they're just trying to be helpful by suggesting other term(s) to narrow the search.
I did a search on Lt Col Allen West and did NOT get the obituary ad.