[cripplecreek]

"If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits."

-Edward Bernays

[cripplecreek]

“The Engineering of Consent” is an essay by Edward Bernays first published in 1947. He defines “engineering consent” as the art of manipulating people; specifically, the American public, who are described as “fundamentally irrational people... who could not be trusted.”