Exactly, Sarah is the kind of woman most women can identify with: the working women, the everyday ordinary women who works hard for a living. She is not your Pelosi or Michelle Obama type, but is more in tune with everyday American women.
These shows dispel the negative myth the Sarah-hating media and their sycophants have created and propagated. It shows that she is a real person with real values and a real family. This can only help her and help destroy some of the negativity in her media depiction.
Not withstanding that she is destroying all the sacred cows of the liberal left. I can see the exploding heads of the PETA and enviro folks from my house.