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The content is only licensed to you for personal use, same as software for/on your computer.

The media is yours; the content isn’t.

I've seen plenty of software licensing agreements, but show me a license agreement for any movie you've recently purchased.

The media and the one copy of the content is indeed mine, as defined that it cannot play on more than one player simultaneously or be broadcast openly for (mass) public viewing, which would be a modern day equivalence of theft. As long as I'm not stealing from Hollywood, they have no case here.

The media and the one copy of the content is indeed mine, as defined that it cannot play on more than one player simultaneously or be broadcast openly for (mass) public viewing, which would be a modern day equivalence of theft.

Nope. The First Sale doctrine allows you to transfer the copy without restriction. You can watch it, you can rent it, you can sell it, and you can give it away. In that sense, it is yours to dispose of as you see fit.

But that's not what is happening here. If you buy a work, it's not yours to copy. Here, the company has (presumably) copied the work twice: once to the computer, where it is edited, and then once to the DVD-R, where the copy is then sold to the consumer. Each instance of reproduction is a separate violation of the law.

This is why your book analogy is faulty. Once you own a copy of a book, you can certainly mark up the pages and give it away. No problem. But you can't copy the book, mark up the pages on the copy, and then sell it.

“...all rights are reserved...”

Those rights include making unauthorized copies and/or derivatives.

Changing the content is both creating a derivative and making a copy NOT authorized by the copyright owner.

On software license agreements, it is explicitly stated, and an acknowledged agreement required to proceed; on DVDs it is only the copyright notice that is there, but ALL of the copyright law provisions are thereby invoked.