I have always wondered how the number of viewers was calculated. Do cable companies supply statistics on what their customers select to view? I thought in years past when we received our television signals via the air waves, you had to have a set top box of some type to gather this information. Just curious.
I fully intend to view every episode of Sarah Palin’s Alaska. I like her, I agree with what she stands for, and I also like Alaska having just visited there recently.
I can’t wait to see the show. I am very excited to see it. All of the progressives out there can kiss my behind. I am sick and tired of these loons trying to destroy this country. They see a happy woman and they can’t stand it, just like they can’t stand seeing Bristol on Dancing With The Stars..they hate it that she is still on the show just like they are upset that Sarah has her own show. The whackos have come out of the closet these last two years, the masks are off, and after their asses being handed to them last week, they have become completely unhinged. I hope the ratings for Sarah’s show hits the roof
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> “Do cable companies supply statistics on what their customers select to view?”
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Absolutely!
They sell the data, just like Google sells data on what people are searching for. (Microsoft paid dearly for that Google data)
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I am not sure if they track through the cable boxes, but it seems like an easy way to count viewers.I am not taking any chances. lol
I am not sure if they track through the cable boxes, but it seems like an easy way to count viewers.I am not taking any chances. lol
I am not sure if they track through the cable boxes, but it seems like an easy way to count viewers.I am not taking any chances. lol
When I was in sales, among my customers was a company that had a monster data base and controlled the timing and content of commercials for all of the cable companies.
In addition they monitored the usage of each company, by home, TV set, time, day, frequency etc.
Because cable is a two way medium every single event that is viewed on any cable is recorded and the stats are down to the second.
They know if you are watching or channel surfing, if you like porn or sports or daytime or 3:00 AM viewing.
The cable stats are far more accurate than over the air, because these are real numbers, not projected numbers based on a Nielsen sample.
When they said that FOX had 6,905,407 viewers on election night and msnbc had 1,904,200 the advertisers know that these are real numbers and that their message got to 3 times the number of people on FOX vs msnbc.