They did both, just as SP showed in that interview, but I guess you didn't watch it..........
Bob Dole and John McCain campaigned for the presidency on no negatives.
Look at how far they got........
You really think McCain could have won if he had gotten more personal with Obama? You really think Bob Dole could have won if he had made personal attacks against Bill Clinton?
They were the two worst Republican picks in decades.
If the product is bad, there is very little the advertising can do.
Bob Dole and John McCain could not have won if they had done everything right.