If you think that the Willie Horton ad was a personal attack, you are wrong. It was an attack on Dukakisis’ record.
Attack the person’s record.
Make Obama respond to 9/11 victim families who are opposed to the WTC mosque. Make him respond to the unemployed, the people who cannot afford his personal mandate, etc.
But don’t get personal. I think that is what Pense is saying (at least what I am saying).
It seems Pence has bought the mealy mouthed worst idea of Bush called "the new tone"
That's how I read it.