Good article.
On a peripheral point, don’t people go to the “shore” to go out in the sun? Why would they need either “bronzer” or tanning booths, then?
“don’t people go to the “shore” to go out in the sun”?
...tanning booths are for both status and an even, all over tan. “My tanning salon is...” equates to “My financial advisor is...” in her circle.
Ah, your mistake is using logic. Going out in the sun isn’t about getting a tan, it’s about showing off the tan one has acquired.