Okay, that's your opinion.
I think it needs to be repeated over and over again until at least 51% of the country understands that conservatism IS common sense.
That isn’t going to happen because most people have no idea what that is. Articulating how it would apply to policy and values puts a face on the slogan.
You see, HopemChange was whatever anyone wanted it to be. Obama created the situation he is in now. Yes, He WON, but he also mislead people to get there.
I don’t think too many intelligent voters are into slogans at this point in time.
Maybe in a year or so.