That's the point. It's a pitch to people who don't consider themselves conservative. It's telling these people that conservatism IS common sense (and the liberalism isn't).
BS. I guess compassionate conservatism told people that we were actually very feeling.
I agree. I’d also add that the term ‘common sense’ completely separates herself from the inside the beltway, establishment GOP- who haven’t been common sense for a few decades. I proudly call myself a common sense conservative, mainly because there are too few people today who apply common sense to anything, let alone politics.