Ratings are at an all-time high.
ESPN (Disney) and Fox (News Corp.) have paid for the rights to the World Cup and/or the English Premier League. Are those companies in business to lose money? Do they have a history of same?
We’ll see. Of course the ratings are high as long as the U.S. is in it. Lets see what happens when the U.S. is out of the world cup. Let’s see what happens to the ratings when there are things like real football on the tube...
in Seattle, they fill the football stadium for the Sounders games....