[longtermmemmory]

mercury marauder...

[Tribune7]

I don't know why they feel it smart to get rid of a well-established brand.

Merging the division with Ford or Lincoln would make sense but why not keep building the cars for which niches exist and giving them the Mercury label?

That a song -- even if it hasn't been played for 30 years -- actually has been written about your product should be marketing gold but I guess that's why I don't run a car company.