[cripplecreek]

"If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits."

Edward Bernays (He called this scientific technique of opinion-molding the 'engineering of consent'.)

[cripplecreek]

Bernays began his career as Press Agent in 1913, counseling to theaters, concerts and the ballet. In 1917, US President Woodrow Wilson engaged George Creel and realizing one of his ideas, he founded the Committee on Public Information. Bernays, Carl Byoir and John Price Jones worked together to influence public opinion towards supporting American participation in World War I.