I’ll tell you what’s seductive about it - They like their BitTorrent downloads (for whatever reasons) and don’t want to see ISP have the right to throttle these back simply because they’re literally killing their networks.
THAT is the core concern of 98% of Net ‘Neutrality’ proponents. I know, because I work with about two dozen ‘advocates’, and this is their sole reason.
Quite a small price they’re willing to trade for your liberty, isn’t it?