Glenn Beck's Ratings Collapse

The Market Insider ^ | 4-29-2010 | Gillian Reagan

[AdaGray]

Touchy, touchy. Beck is just a little too drenched in pending doom for me to take seriously.

[who knows what evil?]

Beck has done MORE to educate Americans about U. S. History over the past year than most 'teachers' do in a lifetime. Notice how books about the Founders sell like wildfire after being mentioned on his show?

Of course; that seems to apply to ANY book mentioned on his show...

[who knows what evil?]

The power of modern mass media and its use in the classroom and greater society to indoctrinate is very, very strong.

Bump that!

[SilvieWaldorfMD]

I also read somewhere that he “ad-libs” most of his comments on TV — he’s got the Teleprompters with the main ideas, but he goes off on his own too. Quite a feat and very admirable.

[rosettasister]

http://news.yahoo.com/s/ynews/20100429/ts_ynews/ynews_ts1857

So while the ardor of cable viewers for the Beck show may have fallen off a bit, he’s still a potent marketing force.

Even with smaller ratings numbers, he’s still the second-highest-rated cable news host, behind only his Fox colleague Bill O’Reilly.

And Beck’s year-to-year drop since April 2009 was more modest than others — 7 percent among total viewers and 6 percent in the age 25-54 demographic (the viewership advertisers most covet).

By comparison, MSNBC’s Keith Olbermann saw a ratings drop of 13 percent overall and 30 percent in the 25-54 demographic over the same period, and

CNN’s prime-time hosts have taken an even steeper fall, down 40 percent overall from a year ago.