Glenn Beck's Ratings Collapse

The Market Insider ^ | 4-29-2010 | Gillian Reagan

[blam]

Glenn Beck's Ratings Collapse

Gillian Reagan
Apr. 29, 2010, 4:15 PM

Is Glenn losing his edge? Maybe not.

Fox News' Glenn Beck might be a one-man $32 million media empire (books, radio shows, tours and more!) but what's going on with his marquee Fox News show?

The Los Angeles Times' Joe Flint reports that News Corp.-owned Fox News cable news ratings are still high above the competition. But Glenn Beck's total number of viewers are down by almost 30%, from 2.9 million in January to 2.1 million in April.

Glenn might not be the rising ratings juggernaut month to month, like he has always been. But he's still a powerhouse in the 5 p.m. timeslot. As Joe writes, "the decline in his audience has hardly made a dent on the lead he enjoys for his 5 p.m. festival of emotions. His rivals should hold off a little on popping the Champagne."

[snip]

Here's how the other cable news personalities are doing, year over year, in April:

April 09- April 2010 in the 25-54 demo:

* Fox News' Bill O’Reilly– down 3%

* MSNCB's Rachel Maddow – down 8%

* Fox News' Greta Van Sustren – down 13%

* Fox News' Sean Hannity – down 17%

* MSNBC's Chris Matthews – down 23%

* MSNBC's Headline News – down 26%

* MSNBC's Keith Olbermann – down 28%

* CNN's Wolf Blitzer – down 37%

* CNN's Campbell Brown – down 39%

* CNN's Anderson Cooper – down 41%

* CNN's Larry King – down 46%

[snip]

[AdaGray]

Touchy, touchy. Beck is just a little too drenched in pending doom for me to take seriously.

[who knows what evil?]

Beck has done MORE to educate Americans about U. S. History over the past year than most 'teachers' do in a lifetime. Notice how books about the Founders sell like wildfire after being mentioned on his show?

Of course; that seems to apply to ANY book mentioned on his show...

[who knows what evil?]

The power of modern mass media and its use in the classroom and greater society to indoctrinate is very, very strong.

Bump that!

[SilvieWaldorfMD]

I also read somewhere that he “ad-libs” most of his comments on TV — he’s got the Teleprompters with the main ideas, but he goes off on his own too. Quite a feat and very admirable.

[rosettasister]

http://news.yahoo.com/s/ynews/20100429/ts_ynews/ynews_ts1857

So while the ardor of cable viewers for the Beck show may have fallen off a bit, he’s still a potent marketing force.

Even with smaller ratings numbers, he’s still the second-highest-rated cable news host, behind only his Fox colleague Bill O’Reilly.

And Beck’s year-to-year drop since April 2009 was more modest than others — 7 percent among total viewers and 6 percent in the age 25-54 demographic (the viewership advertisers most covet).

By comparison, MSNBC’s Keith Olbermann saw a ratings drop of 13 percent overall and 30 percent in the 25-54 demographic over the same period, and

CNN’s prime-time hosts have taken an even steeper fall, down 40 percent overall from a year ago.