We've got nearly 7 1/2 months to burn before the election and then a lame duck session (anyone want to bet the Reid/Pelosi will recess for Christmas?) We need clever PR, but we also need to be playing a "four corners" strategy. Drag EVERYTHING out as long as we can to minimize the damage done by the donkey stampede. Damage avoided is damage we won't have to invest our time on fixing.
Respect the media's firepower, but stop being scared of them. Refuse to accept their templates. For example, since when is calling something, or even someone, "Baby Killer" worse than killing babies?! Kids knew better before their NEA brainwashing, "Sticks and stones may break my bones, but words will never hurt me!" The media screams about our words, but never about their sticks and stones. We should respond something like this:
"How dare you call me a baby killer?"
How can the media complain about that image and caption without showing them and thus making our point? The media has clearly established they are fit for broadcast... separately.