Seriously, are you learning disabled? Does the concept of a cumulative rating completely escape you? Do you understand the difference between "ad revenue" and "profit"? Do you understand the difference between "share" and "rating"?
From the NY Post (a Newscorp publication)...
" Time Warner-owned CNN, while getting beaten handily in the ratings race and having fallen to fourth place in rankings, still commands higher ad rates than rivals -- in some cases double those of Fox News and MSNBC.But perhaps not for long.
While advertisers have been willing to shell out more for CNN's venerable brand, broad audience reach and less-opinionated programming, media buyers said the network's ratings slide is likely to bring down pricing.
"They will maintain a premium, but will it stay this high?" asked one ad buyer. "I think it will probably go down." And that could cost them millions of dollars in advertising revenue.
In the world of television advertising, a big audience doesn't necessarily translate into the highest ad rates. Media buyers said CNN has the benefit of 30 years in the business and a trusted name that still resonates with advertisers.
If you think that the 4 million people that watch Beck, or Hannity or O'Reilly are all different people, I really can't help you. While FNC dominates the ratings, CNN still commands a premium for its ad time. Aren't you at all curious why that is? If you're not, then I can see why a concept as remedial as cumulative rating escapes you.
Do not project your own peanut brain onto others.
The fact that you were born retarded, doesn't mean everyone else is like you, ok?
“oes the concept of a cumulative rating completely escape you? “
here is nothing cumulative about the total clobbering that Fox is giving CN and MSNBC in the ratings.
There is is total annihilation by Fox of every other cable TV news network.
That is why Fox makes more money than MSNBC, CNN, ABC, CBS and NC news combined:
FOX NEWS Makes More Money Than CNN, MSNBC, And NBC-ABC-And-CBS News Combined
http://www.freerepublic.com/focus/f-news/2425399/posts
And there is nothing cumulative about their profits either. Currently the cable TV companies are paying a heck of a lot more per subscriber for Fox news than for CNN or MSNBC, and ad ratings are much higherfor Fox news as well.
There is a like a wide chasm between Fox and everyone else by any measure you'd care to bring up.
Get used to it.
/sarc Yeah..thats why Fox is making $700 million this year, and making more money than MSNBC and CNN combined, as well as the three network news.
“Henry Blodget
Jan. 9, 2010, 7:54 PM
When Roger Ailes started FOX News in 1996, people said he'd have no chance against CNN.
This year, FOX News will likely make $700 million of profit—more money than CNN, MSNBC and the evening newscasts of NBC, ABC and CBS combined.
Ailes rules not only the news business but politics: If Ailes were a Democrat, James Carville says, the Democrats would control 67 seats in the Senate.
David Carr and Tim Arango of the NYT provide a snapshot of News Corp’s most valuable asset. Here's the money shot:
Mr. Ailes, the son of a foreman at the Packard Electric plant in Warren, Ohio, described his upbringing with three words: “God, country, family” and said that credo was responsible for the success of Fox News
[snip]”
http://www.businessinsider.com/henry-blodget-fox-newss-700-million-man-2010-1
New York Times:
“Mr. Ailes is certainly making money. At a time when the broadcast networks are struggling with diminishing audiences and profits in news, he has built Fox News into the profit engine of the News Corporation. Fox News is believed to make more money than CNN, MSNBC and the evening newscasts of NBC, ABC and CBS combined. The division is on track to achieve $700 million in operating profit this year, according to analyst estimates that Mr. Ailes does not dispute”
http://www.nytimes.com/2010/01/10/business/media/10ailes.html?hp
What more ya got?