In the absence of any evidence that its the same exact people watching Beck at 5pm, that watch O’Reilley at 8 pm, the default remains that they are different people. Unless you lock people up in their houses and force them to watch Fox news all night at gun point, it's virtually impossible for the exact same people watching Beck at 5 pm to be watching O’Reilley at 8pm as well.
“What part of cumulative don't you understand? “
There is nothing cumulative about O’Reilley’s high numbers at 8 pm. Those are the TV sets, that are tuned in to O’Reilley between 8 pm and 9 m. Period. Nothing cumulative about it.
“Given your track record of ignoring facts that don't support your argument, I'm not surprised.”
Chortle!
That's mighty big talk, coming from a guy that I only just yesterday, clobbered on the Pelosi leading the Democrats off a cliff thread.
You're inserting your own preconceptions in place of empirical evidence. CNN's cumulative rating and FNC's cumulative rating are very, very close. But, FNC has a higher rating. How is that possible? Because while CNN is drawing fewer people to it's network, it's drawing more unique viewers throughout the day than is FNC. IOW, the same people are watching FNC throughout the day, including during primetime, whereas CNN is drawing a more diverse and fluid audience. It's also another reason why CNN and FNC have similar ad revenues.
"That's mighty big talk, coming from a guy that I only just yesterday, clobbered on the Pelosi leading the Democrats off a cliff thread."
Only in your mind.