“fundamental transformation”
That means they are going to be a PR arm for the left, don’t need any real staff for that, just ask NEWSWEAK.
I feel no sympathy at all for this network, those staffers, that news division or Disney.
They are responsible for the crap they’ve put on the air for decades and didn’t care. They didn’t care about objective reporting, FOX ate their lunch. They didn’t care about putting on a White House informercial on health care? The public ignored them.
Every step of the way for thirty years we’ve told them what they need to gain us or gain us back as viewers. They didn’t listen, they didn’t care, they were above it all.
SUCK IT ABC NEWS STAFFERS!
For years and years when I was a local Account Executive I had small business owners ask me how I could sell the national newscasts. Answer: I didn’t have to. The networks control 100% of the inventory in their propaganda with no local avails.
I hate to say it but I would never have packaged a local advertiser into the network nightly newscast unless it was by request. You’d be surprised to learn that over a ten year period not ONE local advertiser wanted to buy the network newscast or questioned why he couldn’t.
If that’s not shocking in and of itself to ABC, NBC and CBS nothing else will be.
http://newyorktimesblog.blogspot.com/2010/02/urgent-nyt-co-employment-fell-18-in.html
NYT Co. employment plunged 18% in 2009
http://www.mediaite.com/online/old-guard-news-in-the-raw/
Old Guard: News in the Raw