After the Ball, is widely regarded as the handbook for the gay agenda, in which Harvard trained marketing experts and social scientists Marshall Kirk (1957 - 2005) and Hunter Madsen advocated avoiding portraying gays as aggressive challengers, but as victims, while making those who opposed them as evil persecutors.
In any campaign to win over the public, gays must be portrayed as victims in need of protection so that straights will be inclined by reflex to adopt the role of protector ... The purpose of victim imagery is to make straights feel very uncomfortable, they suggested.
Kirk and Madsen’s open admission of their deceptive tactics is noted as most revealing: [O]ur effect is achieved without reference to facts, logic, or proof. “...the person’s beliefs can be altered whether he is conscious of the attack or not”[46] “The campaign we outline in this book, though complex, depends centrally upon a program of unabashed propaganda, firmly grounded in long-established principles of psychology and advertising.”
After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90s, pp. 26, 152-153 (1989, Doubleday/Bantam), p.xxvi
http://conservapedia.com/Homosexual_agenda#cite_note-44
little jeremiah posted some of the highlights here: http://www.freerepublic.com/focus/f-religion/1147428/posts?page=10#10