>>>>>And there you have it -- the stupidest marketing decision that I've heard Walmart making ... LOL...
Obviously, you don't know what you're talking about.
As an old purchasing agent and manager, I've bought supplies, services and capital equipment for several industries and businesses since the 1960`s, including retail sales. As I said, the quality of Walmart in-house generic brand products is mostly as good as you'll find in national brand names. Although it wasn't always like that. Sometimes items do not measure up.
In the 12 years or so I've been buying groceries at Walmart, I'd say the generic brands have worked for me in almost all cases. After several generic items didn't measure up to my standards, I went back to the old standbys.
Walmart's marketing of these generic products is straightforward and limited to a trial and error basis. Put it on the shelf and if it sells, you've got a winner. If the item doesn't sell, you remove it and try again at some future date. May be after finding a new supplier or simply after revamping the product.
The reason Walmart, along with Safeway and King Soopers in my area of the country, are using more generic products is obvious. They're selling and saving people money!
For the most part, its good stuff. If you have a problem shopping at Walmart, go somewhere else. Just stop whining already!
In the 12 years or so I've been buying groceries at Walmart, I'd say the generic brands have worked for me in almost all cases. After several generic items didn't measure up to my standards, I went back to the old standbys.
Walmart's marketing of these generic products is straightforward and limited to a trial and error basis. Put it on the shelf and if it sells, you've got a winner. If the item doesn't sell, you remove it and try again at some future date. May be after finding a new supplier or simply after revamping the product.
Well... there is a problem with what you said... and actually, I'm not sure you really understand what the problem is, that is being talked about here... :-)
First the problem with what you said -- it's that you (and anyone else, for that matter) can't assume that because you as an individual like generic products that this is going to work for everyone else. You should know that this is not going to be the case. Generics simply do not work for everyone. Not at all and not even by a "long shot" do they work for the majority of the people. They will work for a certain number.
Now... for the part you don't seem to understand. And I'll illustrate it by using one statement that you made (that I quoted up above)... you said...
After several generic items didn't measure up to my standards, I went back to the old standbys.
And -- there -- is precisely the problem with Walmart and the "stupidity" of their marketing... :-)
You said tht you "went back to the old standbys"...
WELL..., for a certain group of products... Walmart "got rid of the old standbys"... so you couldn't go back to them... LOL...
And the reason why it was a completely stupid and idiotic idea of Walmart to do that -- simply because if you could not go to your "old standby" at Walmart -- then you had to go to Walmart's competitor, to get that "old standby"...
And thus the problem -- Walmart would be "pushing you out" to a competitor, to get that "old standby" that you decided to go back to -- since you could no longer get it at Walmart... LOL...
I hope you "get it" by now... :-)