[Roccus]

I've been buying a lot of Great Value products for the eight years I've been shopping at WalMart. I'll bet that many others have also without actually realizing it.

HEY FOLKS, THEY CHANGED THE PACKAGING!!

Before, Great Value had different colors and logos on their products. Now the packages are predominantly white. They stand out more and people are noticing.

[Star Traveler]

You were saying ...

I've been buying a lot of Great Value products for the eight years I've been shopping at WalMart. I'll bet that many others have also without actually realizing it.

HEY FOLKS, THEY CHANGED THE PACKAGING!!

Well... that tidbit of information is fine and dandy, as far as it goes...

But, it doesn't address the issue of this article above. And that is that Walmart has caused some of their customers to go to Walmart's competitors -- in order to get the "name-brand product" that they have always bought there at Walmart -- but Walmart discontinued the name-brand product and only has the "off-brand" from Walmart.

Thus, now Walmart has caused their customers who may have always shopped totally within Walmart -- to go out and buy other products from Walmart's competitors...

That's what I call "dumb marketing" on the part of Walmart... LOL...

[worrywart]

I totally agree with you - the only thing that has changed is they are packaging them in white and they stand out more.

Previously the Great Value labels mimicked those of the brand name that they were comparable to. I have even picked up Great Value by mistake a time or two because the packaging was similar. The new white labels really stand out.