In other breaking news of the day, it was reported that Sarah Palin once put the toilet paper roll on backwards and lost her cool when her husband once again left the toilet seat up...
That's why you keep the message short, simple, and write it on your hand, so that your critics will pick up your message and report it even when they are trying to take you to task over the medium (not the message).
It was the only way Bush could get his talking points on the news at night in the 2000 campaign. The press corpse (sic) would get bored hearing the same speech at 3 events in a day so they would sit at the ready for the ONE time he botched delivery of a line. One of the reporters admitted it.