Keyes has run for statewide office ... three times for the Senate. And lost big-time each time. Buckley ran once for NYC mayor and did not expect to win - he ran more as a lark. The point is, Brown DID win, Keyes never has. And Brown winning is gonna put a serious hurting on the liberal agenda - something Keyes has never accomplished. So at the end of the day, winning DOES matter.