People will see only what they want to see. Those watching the police brutality videos want to see police brutality. Those who want to see our boys in blue engaging in heroism will see it. It's all a state of mind. You Tube is just one big head game - a short clip of someones else's reality.
“People will see only what they want to see.”
If that were true then there would be no advertising, no campaigning, no influencing, no teaching, etc.
How about some good old-fashioned reputation management? It’s more important now than ever with information flowing as fast, freely and as wildly as it is.
Many in the private sector are finally getting it, why do you suppose law enforcement wouldn’t have to consider how the masses feel about them?
What company could survive hundreds of negative videos on YouTube being viewed by millions of people? Not too many.
What’s going on at YouTube alone is a PR disaster and will do damage—and that is just YouTube—there are thousands of places spreading these messages.
Where’s the PR for cops? It could save lives.
Like I said, if they don’t manage this properly a lot of people, including cops, will suffer, or even die as a result.
Responding with Gung-Ho tough guys all in black, with jackboots, shields, rubber bullets, and sound cannons will only increase what is happening.
I have to say that watching how they treated unarmed college kids in Pennsylvania had me struggling to maintain respect for the men and women in blue. No, it’s the men and women in black now, isn’t it?