He doesn’t seem to be a die hard Conservative, more of a populist. He does seem to be to the right of McCain on several issues and he is for the Voter ID laws, something most Dems here oppose. Overall, he seems to be a localist/populist.
http://chuckhopson.com/issues/voter-id/
He also was endorsed by the NRA.
DU called him a Zell (Miller) wannabe