I was thinking that too. And since the high profile outside "bigshots" were all conservative darlings, it's their loss.
His take was that Dede has a LOT of personal friends and allies who saw the whole Hoffman thing as a betrayal and voted for Owens or sat it out.
Freepers may not like this sort of friendship-over-ideas motivation, but not liking it does not make it go away.
For that reason, I would not get on board for Hoffman in '10 - the bitterness will still be there.