They (or conservative tycoons like Steve Forbes) should divert some of the funds from their Prez. Libraries (or other projects) to found a "REAL Peace Prize Fund", that would honor actual heroes like the ones on this list or Irena Sendler, who was passed over for the Goron.
Then the "Nobel Appease Prizes" would fade into a deserved irrelevance!
That would be fabulous. They could announce their winner the week after Nobel does its thing. It might actually shame them into some return to integrity. But probably not. Still, the contrast would be illuminating.