He's also trying to sucker them into saying something stupid or contradictory.
If they say something after the first video without knowing there was a second video to come, then they could be proven to be lying with the second video, such as how it was an isolated incident or a lone rogue employee.
But when the second video comes out corroborating the first video, and then a third and then a fourth, suddenly they don't know what to say for fear of a fifth and sixth video.
So, when they suddenly clam up or start hurling personal attacks instead of rebutting the charges, then they begin to look guilty, and now the mainstream institutions have no choice but to cover the story.
-PJ
~~DING!