Oh really! Thank you for that information. Now I wish I hadn’t clicked to see the article itself!!
Welcome to the Wild West of new media. I’m not saying that’s what happened in this case, but the trick is to write something, then drop it into as many discussion boards as you can, driving eyeballs to your page. The longer you make them stay, the more they click through to something else from that site, the more money you get. It’s all very democratic and free enterprise, but it doesn’t necessarily make for quality.