On the one hand, FNC is making tons of money from Beck, who only make $2 Million for his gig there. And viewership is up.
On the other hand, I have seen ads for the WSJ and Weekly Standard on his show, which are usually only shown when they can’t sell the advertising time.
Many of his new sponsors are Gold Companies, and ads aimed at older people, like pharmaceuticals and diabetes drugs.
Hell, if I could afford it, I’d advertise on Beck’s show!