Nothing wrong with it, but if they want to appeal to those in their Polish market, they are alomst 100% white. SO why not put a white guy in there?
What was wrong with the human being who was in the photo?
Why assume that the Polish will only respond to a white face? Why not just take another picture of a human being who is tinted the right hue so as not to cause offense with the Poles? Why photoshop it?
The whole thing is stupid. With a capital S.