I sent off my emails yesterday. We do unfortunately use Geico. So far they are the only ones who responded:
“Thank you for your email request.
If you are a policyholder we thank you for being with GEICO and we want to tell
you more about this matter. If you are not, we also want you to learn more.
This week we took action to move our marketing messages from the Glenn Beck show
and you are wondering why.
Well, you deserve an answer.
If the inflammatory nature of the comments on a program overshadows our message
and causes GEICO to be drawn into a national debate, we are likely to reconsider
where we place our marketing messages, which is what we did.
GEICO delivers very important messages through its major marketing campaigns:
were saving customers dollars
were easy to do business with
were looking
out for our policyholders. Thats what we hope the public hears and sees and
focuses on.
As a company, we do not take positions on controversial issues.
As an advertiser, while a national debate on issues can be healthy and
appropriate, we dont see ourselves in the role of taking part in those debates.
Our business is auto insurance. We want to bring people value and we attempt to
reach large audiences with that message.
It is of little benefit to us if a controversy on the program gets so much
attention that our message is drowned out.
GEICO Corporate Communications”
Isn’t GEICO owned by Berkshire Hathaway? If so, GEICO’s pulling its ads makes sense. It’s Sargento’s decision that doesn’t. I’d zero in on why Sargento pulled its ads. Bet there’s a story there...
Of course, withdrawing your advertising then pushes you even farther into the "national debate" but what the hey. Also, I believe Glenn made those comments over four weeks ago, and on another program, not his own.
(Thanks for print the response letter) Would you believe this shi@. It is this controversy that has upped the ratings and so increases the attention to their business. What total fools. Just proves they are rotten liberals.
Send letters via snail mail. Better chance they’ll be read than a bazillion emails.