I think people are reacting against the hypocricy of the left. The leftists in Hollywood act like McCarthy was worse than Hitler and yet they themselves make blacklists and do so with an air of moral superiority. Also, people are tired of every other T.V. show having a gay storyline. Everything is disporportionally gay this, gay that as if gays were 50% of the population. No one is shocked by double standards. But people are tired of double standards even as they know that is what the system is and nothing will ever change it.
I agree that that movies and TV are disproportionally showing “gay material,” possibly because it’s a new area for them. I don’t watch soap operas - if none of us watch shows we find objectionable, they won’t make money on it and they will stop showing it. I’m sure the soaps monitor viewership carefully - vote with your remote and encourage anyone you know who does watch soap operas to do the same.