The credit union's goal is to become self-sustaining by its fourth year, Kurz says. By definition, credit unions are not for profit, and excess income is returned to members through better interest rates and other services.
The non-profit designation may be construed as a negative but the truth is that they are more of a cooperative with profits being returned to the members. Non-profit doesn't infer giveaways. They are more in line with free market principals than the headline 'A new bank, Express Credit Union, aimed not at making profits but at helping people build financial stability' leads us to believe.
Hmmm, a bank to serve the poor. Sounds like a great business model.