1) Virtually none of the short videos or online articles mention that this fossil was found 16 years ago. They all either make it sound like it was "just found," or else was found 2 years ago. Acknowledging a 16 year gap between discovery and publicity would lessen the aura around it, raising lots of obvious questions.
2) According to the WSJ, the current owners of the fossil are misusing the term "missing link" --
The discovery has little bearing on a separate paleontological debate centering on the identity of a common ancestor of chimps and humans, which could have lived about six million years ago and still hasn't been found. That gap in the evolution story is colloquially referred to as the "missing link" controversy. In reality, though, all gaps in the fossil record are technically "missing links" until filled in, and many scientists say the term is meaningless.
According to the classification of the Primate Order, there are lower primates, including Tarsiers, Lorises, and Lemurs, and higher, or anthropoid primates, including New World monkeys, Old World monkeys, and the anthropoid apes (gibbons, orangutangs, gorillas, bonobos, and chimpanzees). This creature, it appears, is a link in the evolution from lower primates to higher primates.