Forgot something: Steve Schmidt, the Bullet, was supposed to be the Savior that would swoop in and save the McCain campaign: a mover and a shaker who was going to turn it all around for Johnny.
He was inaccessible: an enigma during the campaign. Noone could figure out who or where he was. And as we all found out, the magic stategerie never panned out.
In retrospect, the magic strategery probably worked exactly as it was intended to.