You said — “The supply is there. The demand is low.”
Yes, I would say the demand is very low, but it is climbing and will climb through summer.
But, other than that, why should a company sell a product for a lower price than they figure is profitable to them? It doesn’t make sense for a company to do that. In fact, a company is supposed to be able to set whatever price they want on a product. If no one buys it, then they’ll get the idea that the price is too high. If they can raise it and raise it again — to be more profitable — and people *still buy it* — then why shouldn’t the company be as profitable as it can be?
It is unlikely to reach past levels of demand this year.