Sure being able to communicate is important. We've had more than our share who had a real problem with it, but what is being communicated is even more important.
The Republican party does not need strategies to "reach out" to this group and that group beyond explaining how basic conservative and Republican principles benefit most all Americans. I've heard Steele mention the importance ot "reaching out" without providing any real details. We've already had too much of the wrong brand of reaching out, more accurately called pandering.
Did you hear the speech? He mentioned conservatism several times. Moderate or liberal never escaped his lips. If he went on Hannity tonight and said GOPers need to stand up for conservatism and Life you would even then believe him would you? I know many here won’t every believe it.