Yes. All to do in my continuing research into the history of the MSM. I want to know how we got to where we are today. And what to do to fix it.
Individual suggestions for books/articles greatly appreciated.
walt
Check out Marketing Myopia by Ted Levitt.
The classic article uses the Movie Studios as well as railroads as classic examples of businesses who lost contact with their consumers and paid a terrible price.
I'll be glad to refer other examples to you from time to time as work permits.
/Zak