If the kid’s name is “Art” they could revive the “Expose Yourself to Art” campaign from the old Bud Clark days.
You know, come to think of it, at least Bud was honest enough to actually RIDE his bike to work. In fact I used to see that guy riding his bike all over NW Portland in the 90’s ( Lived on 23rd and Everett, for those of you who know Downtown Portland). At least he was that honest. Can’t say that about any of those that followed him.